I saw an interview with Seth Godin a couple months ago talking about this book. If you know Godin, he’s written many books on the subject of marketing, but he said this is the one book you need. So, of course when someone is a subject matter expert and has a proven track record, I have learned in my years going around this sun, to listen.
So the question is what’s on your reading list, or what are you reading right now?
Enjoy!
Jason